The Pedigree Adoption Drive – Part 2

Hello,

So last Saturday I posted this post about The Pedigree Adoption Drive. This week the second episode of Charlie’s story has been unlocked due to the first episode reaching an amazing 25,000 views.

When both episodes reach a combined number of 50,000 views episode 3 will be unlocked.

Yesterday I received an email from Janet from The Pedigree Adoption Drive, thanking me for my support and giving me some more information on the adoption drive. This is part of the email that she sent me;

”Our activity has also expanded into the offline world where thousands of ‘Ghost Leads’ were created and distributed around the UK, each one bearing the message: ‘Every hour, one abandoned dog disappears forever’. These all-white leads are inspired by the now iconic Ghost Bikes, and each one gives details of how to donate to the Pedigree Adoption Drive by SMS or online.

Several large skips were placed around major UK cities, each one a representation of the number of dogs put down each week in the UK.

Images of both the Ghost Leads and the Skips can be found on our Flickr channel: http://www.flickr.com/photos/wearefordogs.

Thanks again for your continued support.

Janet”

Please take around 1 minute out of your day to watch this short film and support the cause. It costs you nothing and for every view Mars Petcare will donate £1 to the PetPlan Charitable Trust!

Thank you so much for reading & watching the video (if you did)